The European display market is undergoing massive evolutionary changes.  Ad exchanges, data exchanges, DSPs, publisher brokers and RTB have emerged over the past twenty four-months, transforming display advertising into a more automated, data-driven and transparent means of buying online media.  And while the site-specific, contextual buy still commands the biggest share of display budget, advertisers and agencies are now looking to acquire audience instead of context.  How will European media buyers and sellers adjust to this new enironment?

The ExchangeWire Ad Trading Summit is the first dedicated European conference for automated ad trading and media optimisation.  The event is aimed at agencies, advertisers, ad traders, ad nets, ad exchanges, ad-tech vendors and publishers.  The half-day event will look to discuss and debate the changing face of the European display advertising market, the increasing influence of automated trading platforms and the explosion of the data economy.

Who should be attending this event?

- Agencies

- Advertisers

- Ad traders

- Ad Networks

- Ad Exchanges

- Ad-tech Vendors

- Publishers